Saqafat’s Metamorphosis: Thriving Against the Odds of COVID

Abstract

In 2020, Mr. Mobin Piracha took on the role of CEO at "SAQAFAT" Sargodha during the height
of the COVID-19 pandemic, a challenging time for many businesses. Despite these circumstances, driven by a shared passion for great food and recognizing the absence of a thriving confectionery industry in Sargodha, the idea to establish a bakery began to take shape. Two primary motivations fueled this concept. Firstly, the team's inherent love for delectable food and the stark gap in Sargodha's confectionary market. Notably, Cakes and Bakes, one of the renowned bakeries in Sargodha, had transitioned into a carriage business, resulting in the scarcity of confectionary products in the city. Being young, visionary, and dedicated teams to work, Saqafat became a successful venture.