From Fuel to Flux: Strategic Challenges Facing Pakistan State Oil in the Dera Ismail Khan Division

Abstract

Pakistan State Oil (PSO), is the biggest oil marketing company in the country and has a very fair share in augmenting the energy requirements of Pakistan, especially for the agricultural-dominated areas of the country such as Multan and Dera Ismail Khan. Since 2018, two sales officers Tanvir Abbas Khan and Ansar Iqbal have been playing a vital role for PSO for sales in these divisions and they are succeeding consistently. But by 2022, the global increase in oil prices, devaluation of the rupee, competition from other energies, and banned oil received ambitious challenges. Due to these challenges, Tanvir and Ansar considered one of the strategic policies of PSO to adopt new strategies like diversification in the generation of energy, especially renewable energy, never giving up pricing policy, and well-being of the force that sustains its market share.

Keywords: Pakistan State Oil, Energy preference, Diversification

Subject: Strategic Management

Difficulty level: Intermediate

Level: Undergraduate