Curato Baskets: A Classroom-Based Entrepreneurship Intervention

Abstract

Abstract

The case study is about Curato Baskets, a non-business educational project of classroom entrepreneurial activity among the students of the University of Sargodha. The initiative was organized as a part of an entrepreneurship course, which was a mandatory part of HEC, and students who had varying academic backgrounds were given an opportunity to create gift baskets that were creative, prove their ideas by means of field insights, and discuss their prototypes with industry professionals. Despite the high creative power and the initial customer excitement in the project, the students encountered a number of challenges in balancing the designs with the market expectations. Ineffective pricing, imprecise segmentation, design constraints, and incomplete value creation placed commercial barriers in readiness. The case reveals that student entrepreneurship usually lacks an understanding of customer needs, and evidence-based decision-making, refining and structured market knowledge are crucial. It provides a useful insight to entrepreneurship pedagogues and students of the complexities that occur in practice when classroom learning is translated into practice in the real world of entrepreneurship.

Keywords: Entrepreneurship education, student startups, experiential learning, prototype development

Subject Area: Entrepreneurship / Innovation

Difficulty Level: Beginner–Intermediate (Undergraduate)