Sustaining Market Share in a Competitive School Uniform Market: The Case of Shaheen Tower, Sargodha

Abstract

Abstract

This case is about “Shaheen Tower”, that is a well-known uniform center in Sargodha from ten years. Shaheen Tower encountered substantial market challenges due to customers who focused on minimal rates instead of brand faithfulness. Alternative suppliers started entering the market because some educational facilities wanted to reduce costs which threatened institutional sales agreements held by Shaheen Tower. The business had to face competition and they dealt it by maintaining a proper equilibrium between their heritage and modern advancements.

Keywords: Competition, market share, strategy

Subject: Management / entrepreneurship/ Business strategy  

Difficulty level: Intermediate

Level: Undergraduate