The Rise and Fall of the School of Enablers, Sargodha

Abstract

Abstract

This case is about the “School of Enablers”, which started in 2023, but was unable to survive given its flawed marketing and growth strategies. The main reason was a full-scale start-up rather than a gradual expansion and a lack of market differentiation strategies. The case highlights the key issues that educational startups face in the Sargodha region.

Keywords: Educational startup, growth strategies, marketing tactics

Subject: Strategic management/ marketing/ entrepreneurship

Difficulty level: Intermediate

Level: Undergraduate